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Following the lead of Twitter, Instagram, and (let's face it) just about every other social networking platform out there, Facebook are rolling out clickable hashtags. What does this mean for your marketing on the platform? Let's find out.

Growing your database is at the core of every marketing campaign, and there is no shortcut for building your list organically. The good news is building your database is easier than you think. Let’s look at using your social media presence to grow your list.

By offering people a chance to win something, you spark their interest, which you can then capitalise on. Competitions are great for data collection and for getting people to market for you, by sharing the competition with people beyond your reach.

Increasingly we do everything with a mobile device. The action of writing a tweet, or checking in on Foursquare or even updating your Facebook is done on the move and is mobile behaviour, so mobile marketing is an aspect of social media marketing.

Why? Simply – Increased visibility and potential to make sales. How you do know if it works? Well, Pinterest comes with a free analytics tool right out of the box so you can start measuring the results from day 1. What should I pin? Most people start on Pinterest with a personal profile rather than more…